By the Seat of Your Pants
The part of a pilot that has the most contact with the plane she is flying is, well, her pants. This is the origin of the phrase, “flying by the seat of your pants,” relying on what you can feel the plane (or the company) doing.
We don’t want you to stop believing the seat of your pants. Trusting your instincts has worked, but now your instincts are telling you it’s time to have more tools in your toolbox than those you put on one leg at a time every morning. The best pilots rely on every instrument available, in addition to their backside.
At F G C, we help you understand why your instincts are working, bringing clarity and definition to your brand so you can make strategic decisions about marketing and communications, decisions that will pass your gut check because we don’t attach generic ideas to your organization. Everything we do, from a brand audit to the creation of your brand story, comes from the seat of your pants, not ours. We’re not going to write your brand story. You’re going to help us uncover it.